Advanced Web Mastery

Unlock the full potential of web strategies and SEO with our in-depth, expert-designed course

Complete Advanced Web Mastery Course

The Advanced Web Mastery Course is an art course in mastering the use of WordPress in web design. It is, therefore, perfect for people who want to make truly professional websites without coding. Powerful tools and plugins enable one to learn how to build, customize, and manage beautiful websites. Ideal for designers, entrepreneurs, and professionals who desire to boost their web design skills to make that impact online.

3 months training program

90 hrs of Training + 30 hrs of practical work 

CURRICULUM

Google My Business

  • introduction to Google My Business (GMB)
  • Advantages of Using Google My Business
  • Setting Up a GMB Listing
  • Business Verification on GMB
  • Google Posts for Update
  • Google Reviews and Ratings
  • Customer Review Response
  • Keeping Track of Analysis GMB Insights
  • Google My Business Website Design
  • Integration of GMB into the Local SEO Strategy

Google Ads (SEM)

  • What is Search Engine Marketing?
  • Difference between SEO and SEM
  • Why SEM in Digital Marketing?
  • Importance of SEM in Digital Marketing
  • Google Ads Fundamentals
  • How to Set up a Google Ads account
  • Keyword Research and Match Types
  • Writing Copy to Captivate the Audience
  • Bid Strategies and Budgeting

Search Engine Optimisation

  • Why SEO is important for Digital Marketing
  • How Search Engines Work
  • Crawling, Indexing and Ranking
  • Google Algorithms: Panda, Penguin, Hummingbird
  • What's White Hat SEO and Black Hat SEO?
  • On-page SEO vs Off-page SEO
  • Importance of Keywords for SEO
  • Tools for Keyword Research like Google Keyword Planner, SEMrush, Uber Suggest
  • Long-Tail Keywords and Intent Analysis

Google Analytics & Webmaster

  • Introduction to Web Analytics
  • Getting familiar with Google Analytics
  • Main Metrics in Google Analytics
  • Conversions and Goals
  • Introduction to Google Search Console (Webmaster)
  • Submission and Verification of Site on Search Console
  • Sitemap and Robots.txt
  • Mobile usability and Accelerated Mobile Pages (AMP)
  • Structured data and Rich Snippet

Web Development

  • Build a Pro Website, get a domain & hosting for yourself.
  • Learn content writing for your blog post.
  • WordPress installation
  • Theme Customisation
  • Building Home Page & Blog Section
  • Learn to create Brand Logo & Images for website
  • Content Optimization of Blog Post Foundation Modules

Benefits of Advanced Web Mastery Course

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