Performance marketing

Drive results with top-tier performance marketing training and expert insights.

Complete Performance marketing Course

Learn how to data-drive your ad campaign with the Performance Marketing course. Find out how to create and drive campaigns from visibility to measurable outcomes in PPC and conversion rate strategies in digital marketing. Amplify your ROI easily in digital Marketing.

2 months training program

90 hrs of Training + 30 hrs of practical work 

CURRICULUM

Google Ads (SEM)

  • Overview of SEM
  • Overview of Search Engine Marketing
  • Distinction between SEO and SEM
  • Importance of SEM in Digital Marketing
  • Google AdsFundamentals
  • Creating a Google Ads Account
  • Keyword Research and Match Types
  • Creating Great Ad Copy
  • Bidding strategies and budgeting

Meta Ads

  • Understanding the Facebook Ads Manager
  • Target Audience: Demographic and Interest Options
  • Creating Persuasive Ad Copy
  • Setting Budgets and Bidding Strategies
  • Technological optimization and A/B testing techniques
  • Understanding Ad Metrics: CTR, CPC, CPM
  • Scaling Successful Campaigns
  • Analyzing Campaigns

Benefits of Performance Marketing Course

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