Advanced Web Mastery
Unlock the full potential of web strategies and SEO with our in-depth, expert-designed course
Complete Advanced Web Mastery Course
The Advanced Web Mastery Course focuses on mastering web design using WordPress, making it ideal for those who want to create professional websites without coding. Learn to build, customise, and manage stunning websites with powerful tools and plugins. This course is perfect for designers, entrepreneurs, and professionals looking to enhance their web design skills and create impactful online experiences.
3 months training program
90 hrs of Training + 30 hrs of practical work
CURRICULUM
Google My Business
- Introduction to Google My Business (GMB)
- Benefits of Using Google My Business
- Setting Up a GMB Listing
- Verifying Your Business on GMB
- Utilising Google Posts for Updates
- Understanding Google Reviews and Ratings
- Responding to Customer Reviews
- Monitoring and Analysing GMB Insights
- Creating Google My Business Website
- Integrating GMB with Local SEO Strategy
Google Ads (SEM)
- Introduction to SEM
- Overview of Search Engine Marketing
- Distinction between SEO and SEM
- Importance of SEM in Digital Marketing
- Google AdsFundamentals
- Setting Up a Google Ads Account
- Keyword Research and Match Types
- Creating Effective Ad Copy
- Bidding Strategies and Budgeting
Search Engine Optimisation
- Overview and purpose of SEO
- Importance of SEO in Digital Marketing
- How Search Engines Work
- Crawling, Indexing, and Ranking
- Google Algorithms: Panda, Penguin, and Hummingbird
- White hat SEO vs. Black hat SEO
- On-page SEO vs. Off-page SEO
- Importance of Keywords in SEO
- Tools for Keyword Research (e.g., Google Keyword Planner, SEMrush, Uber Suggest) Long-Tail Keywords and Intent Analysis
Google Analytics & Webmaster
- Introduction to Web Analytics
- Understanding Google Analytics
- Key Metrics in Google Analytics
- Conversions and Goals
- Introduction to Google Search Console (Webmaster)
- Submitting and Verifying Website in Search Console
- Sitemaps and Robots.txt
- Mobile Usability and Accelerated Mobile Pages (AMP)
- Structured Data and Rich Snippets
Web Development
- Build a Professional Website, get a domain & hosting for yourself.
- Learn content writing for your blog post.
- WordPress installation
- Theme Customisation
- Building Home Page & Blog Section
- Learn to create Brand Logo & Images for website
- Content Optimization of Blog Post Foundation Modules
Benefits of Advanced Web Mastery Course
- No Coding Required: Learn to design and build professional websites using WordPress without the need for coding
- Easy Customization: Master the use of WordPress themes, plugins, and page builders to create unique and customised websites.
- SEO Optimization: Gain skills to optimise your websites for search engines, improving visibility and traffic.
- E-Commerce Integration: Learn to set up and manage online stores with WordPress, including payment gateways and inventory management.
- Time-Efficient Learning: Quickly create and launch websites, making the process faster and more efficient.
- Freelance Opportunities: Open doors to freelance work by mastering a highly sought-after skill in the digital market.
- Career Advancement: Enhance your career prospects by adding advanced WordPress skills to your professional toolkit.