Advanced Web Mastery

Unlock the full potential of web strategies and SEO with our in-depth, expert-designed course

Build, Rank & Optimize Like a Pro

In the digital age, a strong online presence starts with a solid website — and goes beyond with smart tools, strategic marketing, and technical mastery. This course is crafted for learners who want to create impactful websites, improve local SEO, run Google Ads, and master analytics. Whether you’re a student, entrepreneur, or aspiring marketer, this course will make you job-ready and client-ready.

Curriculum…

Google My Business

introduction to Google My Business (GMB)
Advantages of Using Google My Business
Setting Up a GMB Listing
Business Verification on GMB
Google Posts for Update
Google Reviews and Ratings
Customer Review Response
Keeping Track of Analysis GMB Insights
Google My Business Website Design
Integration of GMB into the Local SEO Strategy

Google Ads (SEM)

What is Search Engine Marketing?
Difference between SEO and SEM
Why SEM in Digital Marketing?
Importance of SEM in Digital Marketing
Google Ads Fundamentals
How to Set up a Google Ads account
Keyword Research and Match Types
Writing Copy to Captivate the Audience
Bid Strategies and Budgeting

Search Engine Optimisation

Why SEO is important for Digital Marketing
How Search Engines Work
Crawling, Indexing and Ranking
Google Algorithms: Panda, Penguin, Hummingbird
What’s White Hat SEO and Black Hat SEO?
On-page SEO vs Off-page SEO
Importance of Keywords for SEO
Tools for Keyword Research like Google Keyword Planner, SEMrush, Uber Suggest
Long-Tail Keywords and Intent Analysis

Google Analytics & Webmaster

Introduction to Web Analytics
Getting familiar with Google Analytics
Main Metrics in Google Analytics
Conversions and Goals
Introduction to Google Search Console (Webmaster)
Submission and Verification of Site on Search Console
Sitemap and Robots.txt
Mobile usability and Accelerated Mobile Pages (AMP)
Structured data and Rich Snippet

Web Development

Build a Pro Website, get a domain & hosting for yourself.
Learn content writing for your blog post.
WordPress installation
Theme Customisation
Building Home Page & Blog Section
Learn to create Brand Logo & Images for website
Content Optimization of Blog Post Foundation Modules

Duration

3 months

Mode

Online/Offline

Training

60+ hours

Tools

20+

Benefits of Advanced Web Mastery Course

No Coding Required: Learn to design and build professional websites using WordPress without the need for coding
Easy Customization: Master the use of WordPress themes, plugins, and page builders to create unique and customized websites.
SEO Optimization: Gain skills to optimize your websites for search engines, improving visibility and traffic.
E-Commerce Integration: Learn to set up and manage online stores with WordPress, including payment gateways and inventory management.
Time-Efficient Learning: Quickly create and launch websites, making the process faster and more efficient.
Freelance Opportunities: Open doors to freelance work by mastering a highly sought-after skill in the digital market.
Career Advancement: Enhance your career prospects by adding advanced WordPress skills to your professional toolkit.

Why Choose Socialinq?

Industry-Expert Mentors

Learn from seasoned professionals with real-world experience who guide you at every step of your journey.

Up-to-Date Curriculum

Stay ahead with the latest tools, techniques & trends in digital marketing packed into every course module.

Flexible Learning

Learn your way — whether online or offline. We fit your schedule, not the other way around.

EMI & Scholarships

Premium education that’s light on your pocket. EMI options and scholarships available for eligible students.

Exclusive Student Community

Become part of a vibrant student network to connect, collaborate & grow with peers and mentors.

Success stories from our students

Socialinq

4.8

Based on 69 reviews

review us on

Kartikeya shukla

09:01 08 May 25

Socialinq is the best digital marketing institute in kanpur. I loved their classes. Great place for online digital marketing course in kanpur .

Response from the owner 11:42 08 May 25

Thank you so much for your review. Glad to know you loved our digital marketing classes in kanpur.

Ram Dixit

09:44 07 May 25

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Response from the owner 10:16 07 May 25

Thank you for your amazing feedback! We're so glad you enjoyed our online digital marketing course in Kanpur.

Saumya Shukla

09:41 07 May 25

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Response from the owner 10:10 07 May 25

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09:39 07 May 25

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Response from the owner 10:08 07 May 25

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06:21 07 May 25

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Response from the owner 09:48 07 May 25

Thank you for your kind words. Glad to know that you loved our digital marketing institute.

Tanu Gaur

10:16 28 Apr 25

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Response from the owner 10:18 28 Apr 25

Thank you for your kind words. Glad to know that you liked our digital marketing institute in Kanpur.

Rahul Verma

15:28 08 Apr 25

I was joined Socialinq to learn Social media marketing course, and i am fully satisfied by their teaching and on going strategies. It is the best digital marketing institute in kanpur. Highly recommend to all.

Response from the owner 11:42 09 Apr 25

Glad you liked our services of digital marketing services and recommend to other. Thank you so much for your amazing review.

Stuti sharma

11:44 01 Apr 25

Socialinq is top digital marketing in kanpur. It's ambience and mentor are very enthusiastic. I personally recommend this digital marketing institute in Kanpur.

Response from the owner 12:01 01 Apr 25

Thank you so much for your wonderful review. I am very glad that you liked our Digital Marketing training Institute in Kanpur.

Ashok Kumar

02:36 27 Mar 25

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Response from the owner 06:56 27 Mar 25

Thank you so much for your wonderful review. Very glad to know that you liked our services in digital marketing institute in kanpur

Saksham Dwivedi

07:45 22 Mar 25

Socialinq offers practical digital marketing training with expert guidance , hands on projects and placement. Highly recommend this digital marketing institute in kanpur.

Response from the owner 07:52 22 Mar 25

Thank you so much for your wonderful review. Glad you liked our digital marketing institute in Kanpur and our services.