Performance marketing
Drive results with top-tier performance marketing training and expert insights.
Complete Performance marketing Course
Master data-driven advertising with our Performance Marketing Course. Learn to create and optimize campaigns that deliver measurable results, focusing on PPC and conversion rate strategies. Perfect for maximizing ROI in digital marketing.
2 months training program
90 hrs of Training + 30 hrs of practical work
CURRICULUM
Google Ads (SEM)
- Introduction to SEM
- Overview of Search Engine Marketing
- Distinction between SEO and SEM
- Importance of SEM in Digital Marketing
- Google AdsFundamentals
- Setting Up a Google Ads Account
- Keyword Research and Match Types
- Creating Effective Ad Copy
- Bidding Strategies and Budgeting
Meta Ads
- Understanding the Facebook Ads Manager
- Targeting Options: Demographics and Interests
- Creating Compelling Ad Copy
- Setting Budgets and Bidding Strategies
- A/B Testing and Optimization Techniques
- Understanding Ad Metrics: CTR, CPC, CPM
- Scaling Successful Campaigns
- Analysing Campaigns
Benefits of Performance Marketing Course
- Data-Driven Skills: Learn to create campaigns based on real-time data for better decision-making.
- Maximize ROI: Understand how to optimize ads and strategies to achieve the highest return on investment.
- PPC Mastery: Gain in-depth knowledge of pay-per-click advertising for effective budget management.
- Targeted Campaigns: Learn to reach the right audience with precision targeting techniques.
- Conversion Optimization: Improve your ability to turn clicks into conversions, boosting overall campaign success.
- Career Advancement: Enhance your marketing expertise, making you a valuable asset in any digital marketing role.
- Hands-On Experience: Get practical training with real-world examples and case studies.
- Industry-Relevant Tools: Learn to use the latest tools and platforms in performance marketing.